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Our founders, Paudie and Céin, began the ASAP journey when they changed to a vegan diet. They believe that we can all maintain a healthy and balanced diet whilst also choosing more sustainable options.
Having grown up in the countryside's of Monaghan and Cavan with a diet high in dairy, they didn't want to compromise when they changed to a vegan one.
One thing that stood out to them was the lack of on-the-go plant-based protein options available in Ireland. That inspired them to begin making plant-based protein m*lk shakes the way they should be - high in protein, low in sugar and completely dairy free! The fruits of their labour are creamy, delicious protein m*lks that they just had to share!
The ASAP team were also frustrated by the amount of products that hid nasty ingredients behind smart marketing. We aren't one of those companies and we just want to bring everyone along on our journey to a more sustainable life.
Their values led them to create protein shakes that were 100% plant-based with no artificial flavours or sweeteners (we're looking at you sucralose). Inside our drinks you'll find absolutely no bull-crap, absolutely no whey!
On top of this, they believed they could create the gateway product to choosing a more plant-based diet. They decided that in order to be this, they should add all of the 13 essential vitamins to keep you as healthy as possible and prevent any compromise in our products. One bottle has 100% of your recommended daily amount of vitamins B12 and D. One bottle also has 50% of your daily calcium needs (now that's just showing off!)
Our luscious m*lks have the humble yellow split pea as their protein source. It is a super food, super sustainable, with a super low environmental impact - hence why we chose it!
But a high protein m*lk just wasn’t enough. We searched around the globe for the best ingredients to boost your health! So enjoy your ASAP m*lk knowing it's packed with gut-friendly fibre, essential vitamins & minerals and Pure Plant Protein! Our drinks taste so delicious that we dare you not to drink it all in one go.
We are now spending our time at ASAP HQ, located in the grassy green fields of the Irish countryside, thinking of what is next for our customers. We promise to continue our mission to inspire people to choose plant-based diets by creating irresistible, high-quality products. Keep your eyes peeled because there's lots more to come!